Our strategy is:

• Focus the management on results, emphasizing cash generation;
• Develop motivated and leading human beings;
• Guaranty the operational and commercial excellence, focusing on effective cost controls;
• Manage the relationship with customers and suppliers using CRM and BI (Business Intelligence);
• Grow with profits and maintain a consistent reinvestment policy;
• Improve processes by means of intensive technology use;
• Offer a modern and efficient logistics to the market.

Our View is:

To be recognized, in the strategic markets where the company operates, as a provider of innovative solutions.

Our Mission is:

Provide the customers with raw materials and services suitable to their cost and performance needs, through qualified professionals and partnerships with leading producers in their businesses.

Our Values are:

• Result driving;
• Customer focus;
• Business ethics and transparency;
• Commitment to environmental issues;
• Strategic alignment with suppliers;
• Protection of the employees health and safety;
• Valorization of persons;
• Continuous quest for operational excellence;
• Creativity and entrepreneurial spirit;
• Empowerment.